Intensive Case Studies
Three businesses. Three different starting points.
One focused day each.
Brand Intensive | Website Build | Social Media
Ethan Fletcher
Climate Resilient Homes | Brand Intensive
Ethan Fletcher helps homeowners make their homes more resilient against climate-related risks. His expertise is deep and his work is serious. But when prospects landed on his website, the brand they found didn't match the professional he is. He suspected it was costing him clients. He was right.
The hesitation was practical: investing in design before having enough revenue to justify it. But a weak brand doesn't wait for you to be ready; it's working against you in the meantime.
In a single Brand Intensive day, we resolved it.
Branded report and presentation templates built around his existing workflow. Now every client deliverable looks as credible as his work itself.
What we built
A visual identity system with logo variations, color palette, and typography pairings. The first direction had a clear winner, and everything else followed from there
A refined website that now converts interest into confidence rather than killing it. We also audited his messaging and created a new client-forward copy structure.
“This was the highest-value design work I've ever seen in any context — and not by a small margin.
When the first logo designs included a clear winner I knew we were on a great track. A lot flowed from that. I can now have confidence that anyone open to working with me will be further persuaded by my website rather than it being a barrier. I can also produce sharp-looking reports and do great-looking presentations, which I wasn't able to before.”
— Ethan Fletcher, Climate Resilient Homes
Before
After
Lauren Brunetti
Erie Wellness Podcast | Website Build
Lauren had been building the Erie Wellness Podcast for a over a year, building listeners, social media presence, and community relationships. What she didn't have was a home base. Without a website, she was explaining the vision over and over instead of pointing people somewhere that could do the speaking for her.
The hesitation was the investment, as the podcast was still early in generating revenue. But she also knew that sponsors, guests, and community partners needed something credible to look at. The vision was real and building every day. The presentation didn't match it yet.
In one build day, we changed that.
A full podcast website on Squarespace: the first time the Erie Wellness Podcast had a professional, searchable home
What we built
Episode organization and category structure so listeners can explore by topic of interest
Sponsor and guest collaboration pages that communicates the respective opportunities without requiring a call to explain it
“I was hesitant about the investment, but now I honestly think it was perfectly priced for the value provided.
Before the website, I was explaining the vision over and over instead of being able to simply direct people to a website that clearly showed what the Erie Wellness Podcast is, who it serves, and the impact it's having.
By the end of the day, the website actually felt real — which was exciting after spending so much time talking about the vision behind it.”
— Lauren Brunetti, Erie Wellness Podcast
The response
“What a BEAUTIFUL and eye-catching website. We will absolutely utilize your website and continue to point other families to it as well.”
“The website looks amazing, and I love the vision of creating a space where people can actually find and connect with local wellness resources I had such a great time on the podcast, and I’ve already had one potential patient reach out after listening, which is really encouraging to see.”
“99% of your users will open it from a phone browser — and it looks really good. Simple to navigate, easy to find what you're looking for.”
The site
The Pattern
Three businesses had very different starting points. But the throughline is the same: their existing external visual state didn’t match what they were building, and the gap was costing them in their credibility, conversion, and confidence.
After one focused day, that changed.
What's actually possible in a day?
More than most people expect, because the work is bounded, the preparation is thorough, and there's no context-switching. The day is yours, and we move fast.
Brand Intensives aren't a pre-set checklist. We prioritize what matters most and build it. By end of the intensive, you have a brand that's working for you instead of against you.
Martha Perez Linares
Stitches by M² | Social Media System
Martha and her mother Marta started Stitches by M² from a shared love of embroidery and a belief that even the smallest details hold meaning. The work focuses on high-quality, intentional, and elevated pieces. What they needed was a brand presence that could communicate that before anyone placed an order.
In Erie, there are other embroidery options. Martha knew Stitches by M² was in a different category. The brand needed to show that, especially on social media, where most of her local clients would find her first.
In a single Social Media Intensive day, we built that foundation.
A visual identity system to complement existing logo, with color palette, and typography, rooted in the brand's defining qualities: elegant, elevated, clean, and warm
What we built
A social media template system and strategy she can maintain and reuse herself, so content stays polished and consistent without starting from scratch every time
Print and graphic design assets to support both her individual client work and her small business partnerships
“The templates and strategy gave us a real structure for showing up on social media in a way that matches the quality of our embroidery.
What I needed was a system I could actually maintain and would keep our content consistent and elevated without starting from scratch every time. That's what we walked away with.”
— Martha Perez, Stitches by M²
Before
After
Canva walkthrough of social templates set up (strategy not pictured)