Look Legit Brand Check guide

The “Look Legit” Brand Check Guide

A clear, practical framework for turning your small business brand overwhelm into direction, credibility, and ease.

This free guide will help you understand what’s actually holding your brand back—and how to build clarity, intentional assets, and consistency without burning yourself out.

How this helps

If your small business brand and marketing feels heavier than it should, you’re not alone—and you’re not doing anything wrong. Most small business owners reach a point where their design and marketing efforts alone stops working, and structure becomes the missing piece. This guide helps you identify exactly where that shift needs to happen.

Inside, you’ll learn how confident brands are built in the right order—so you can stop second-guessing your design and marketing decisions and start moving forward with clarity. You’ll see where common breakdowns happen, why DIY often becomes the bottleneck, and what actually creates long-term consistency.

By the end, you’ll walk away with a clear understanding of what your brand needs now, what can wait, and what next steps will make the biggest difference—whether you choose to handle them yourself or bring in support.

Inside The “Look Legit” Brand Check, you’ll find:

  • glass sphere showing clear horizon

    CLARITY

    Understand what’s actually working in your brand—and what’s quietly creating friction or confusion.

  • structure of building on a blue sky

    STRUCTURE

    See how confident, consistent small business brands are built in the right order, so effort turns into momentum.

  • grass blowing in the wind

    RELIEF

    Reduce mental overload by identifying what you should stop DIYing and what truly deserves your attention.

  • Trail along the front range

    DIRECTION

    Walk away with a clear sense of what to focus on next, whether you move forward on your own or with support.

Hi, I’m Elise Grinstead.

I help small business owners build confident, consistent brands without the overwhelm of DIYing everything or reinventing the wheel every time they need to show up.

After 15+ years working with growing businesses, I’ve seen the same pattern repeat: success stalls not because of lack of talent or effort, but because there’s no clear system holding everything together. The “Look Legit” Brand Check was created to help change that—by replacing guesswork with structure and pressure with clarity.